Wendy's Tawarkan Paket Murah Burger

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BERMODALKAN uang hanya Rp1.900, penggemar burger bisa menikmati paket burger lengkap dengan kentang goreng dan minuman cola. Demikian cara restoran cepat saji Wendy's Indonesia merayakan ulang tahun ke-19 di Senayan City, Jakarta.
 
Wendy's menyediakan 1.900 paket burger untuk para pengikut (followers) akun Twitter @wendys_ID yang menunjukkan bukti mereka adalah followers sebelum melakukan transaksi. Acara berlangsung pukul 19.00-22.00. Antrean pengunjung mulai mengular sebelum acara dimulai.
 
Saking murahnya harga paket burger yang ditawarkan, pengunjung bisa mengantre berkali-kali. Wendy's memang membatasi jumlah transaksi, yakni satu paket burger untuk satu pembeli. Namun, tidak melarang pembeli untuk bertransaksi lagi asal mengikuti antrean dari awal.
 
Menurut Vice President Marketing PT Wendy's Citrarasa selaku pemegang lisensi Wendy's, Bonny Siregar seperti yang dikutip dari bisnis.com mengatakan, perayaan ulang tahun serba 19 ini merupakan bukti eksistensi Wendy's di Indonesia bisa bertahan hingga 19 tahun. Promosi paket burger murah ini menjadi ajang pengenalan sosial media yang dimiliki Wendy's Indonesia.
 
"Meskipun harganya murah, kami menjamin tidak mengurangi komposisi produk. Semua ini murni untuk promosi. Kegiatan ini hanya berlangsung di outlet Wendy's di Senayan City sebagai pilot project. Jika animo masyarakat positif, bukan tidak mungkin kami melakukan hal serupa di outlet lainnya," ujar Bonny.
 
Saat ini Wendy's Indonesia memiliki 26 outlet se-Indonesia dan sekitar 12 outlet berada di Jabodetabek. Wendy's baru saja melakukan re-opening outlet di Metropolitan Mall, Bekasi. Outlet terbaru, yakni yang ke-26, berlokasi di Cihampelas Walk, Bandung.
 
"Kami berencana menambah empat outlet di Jakarta dan luar Jakarta pada 2011. Ekspansi outlet dan inovasi produk dilakukan agar tetap bisa bersaing dengan kompetitor," kata Bonny.

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